At liveking, we believe every player deserves to know how their personal information is collected, stored, and used. This document explains everything clearly and without ambiguity.
Your personal data is stored with 256-bit SSL encryption and is never sold to third parties.
Your data is only shared with parties who need it to process transactions or comply with legal requirements.
You may request access to, correction of, or deletion of your personal data at any time, with no conditions.
This Privacy Policy outlines the commitment of liveking towards the protection of your personal data in accordance with the Personal Data Protection Act 2010 (PDPA) of Malaysia. By using our platform, you agree to the data collection and usage practices described in this document.
liveking is an online casino platform operating in Malaysia. In delivering our services, we collect and process certain personal data to enable you to register an account, make transactions, play games, and receive customer support.
This Privacy Policy applies to all information collected through the liveking.pro, the official mobile app liveking, as well as all communication channels related to our services. It does not cover third-party websites or services you may access through links found on our platform.
We take your privacy seriously. Every decision involving players' personal data is made with care, prioritising security and respecting individual privacy rights above all else.
liveking only collects data that is strictly necessary to provide you with a secure, high-quality service. This data falls into several categories:
| Data Category | Example Information | Purpose |
|---|---|---|
| Identity | Full name, date of birth, identification card number | KYC & Registration |
| Contact | Phone number, email address | Communication & Security |
| Finance | Bank account details, transaction records | Deposit & Withdrawal |
| Technical | IP address, device type, web browser | Security & Analytics |
| Games | Betting history, account activity | Responsible Gaming |
We do not collect sensitive data such as medical information, religious beliefs, or political views. All data is collected lawfully and with your consent at the point of registration.
Personal data collected by liveking is used solely for legitimate purposes directly related to the services you use. These include:
liveking does not use your personal data for third-party marketing purposes or sell user profiles to advertisers. Any marketing communications from us are only sent to you if you have given explicit consent during registration.
Your privacy is something we take very seriously. liveking does not sell, rent, or share your personal data with third parties for their own commercial purposes. Data is only shared in limited situations as follows:
All third parties working with liveking are required to sign a data protection agreement that prohibits them from using your information outside the scope of their assigned responsibilities.
liveking continuously invests in the latest security technologies and procedures to keep your personal data protected at all times. Key security measures we practice include:
While we take all reasonable precautions, no online system can be guaranteed 100% secure. You also have a role to play — avoid sharing your password and ensure your device is always updated with the latest security patches.
Platform liveking uses cookies and similar tracking technologies to enhance the user experience and maintain the security of your session. Types of cookies we use:
You can manage your cookie settings through your web browser. Please note that disabling essential cookies may affect platform functionality and result in a less-than-ideal gaming experience.
We do not use cookies to track your activity outside of the platform liveking or to serve targeted advertisements based on your browsing history on other websites.
Under Malaysia's Personal Data Protection Act 2010 (PDPA) and our own commitment to privacy, you have the following rights regarding your personal data at liveking:
Request a copy of the personal data we hold about you at any time.
Request that we update or correct any inaccurate or outdated information.
Request deletion of your data, subject to applicable legal retention obligations.
Request that we temporarily pause the processing of your data in certain situations.
Object to the use of your data for direct marketing or processing based on legitimate interests.
Request your data in a structured, machine-readable format for transfer to another platform.
To exercise any of the above rights, please contact our customer support team liveking via live chat. We will process your request within 14 business days.
liveking retains your personal data for as long as your account is active or as long as necessary to provide services to you. Once an account is closed, we may need to retain certain data for a period required under Malaysian law.
In general, data retention periods are as follows:
Once the retention period expires, the relevant data will be securely deleted or anonymised so that it can no longer be personally associated with you.
Platform liveking is strictly limited to individuals aged 18 and above. We do not knowingly collect, process, or store any personal data from individuals under the age of 18.
If we discover that personal data of an individual under the age of 18 has been collected unintentionally, we will take immediate steps to:
If you discover that someone under the age of 18 has registered an account at liveking, please notify our support team immediately. This is a shared responsibility we take very seriously.
If you have any questions, concerns, or complaints regarding how liveking handling your personal data, we encourage you to contact us directly. We are committed to providing a transparent, prompt, and satisfactory response.
The best ways to reach our privacy team:
liveking reserves the right to update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any significant amendments will be communicated to you via in-app notifications or your registered email. Continued use of the platform after amendments are published constitutes your acceptance of the updated policy.
Every bit of data transmitted between your device and our servers liveking is protected with 256-bit SSL encryption — the same standard used by leading banks worldwide.
Personal data is stored on servers protected by multi-layered access controls, continuous monitoring, and fully encrypted secure backups.
Your KYC documents are processed in a secure environment and are only accessible to authorised staff. They are never stored without encryption.
Your data is not our product. liveking has never and will never sell or rent players' personal information to any advertiser or marketing company.
All our data handling practices comply with Malaysia's Personal Data Protection Act 2010 (PDPA) and applicable international standards.
Privacy practices and data security liveking is reviewed on a regular basis by independent third-party auditors to ensure ongoing compliance.
Register an account today and experience firsthand the level of security and privacy protection we promise every player. Protecting your data is not just a policy — it is our daily practice.